ProfitLogic President To Speak at Professional Pricing Society's 13th Annual Fall Conference; Scott Friend Will Present a Case Study: How a Specialty Retailer Increased Sales and Profits With Markdown Optimization.

BOSTON -- According to an STS Market Research study, 78% of all apparel sold at national chains such as JCPenney, Sears, and Kohl's was marked down.

   What:   In this presentation, Scott will discuss how a new breed of           technology, Markdown Optimization, is helping retailers use           markdowns strategically to enhance their profitability.  To           illustrate, he will take the audience through a case study of how           a specialty retailer implemented this type of solution.  Because           its merchants are now able to see the impact of markdown decisions           before taking action, the retailer has increased gross margins,           improved sell-through, and made more productive use of inventory           investments.   Who:    As co-Founder and President of ProfitLogic, Scott Friend leads the           strategic vision of how retailers can improve their economic           performance through enhanced merchandising decision-making.  Prior           to helping found ProfitLogic in 1998, Scott spent time at the           Learning Sciences Corporation, The Parthenon Group, and IBM's           retail group.  Scott's academic training includes a bachelor's           degree in electrical engineering and economics, magna cum laude           from Brown University and a master's degree with distinction from           Harvard Business School.   Where:  Professional Pricing Society's 13th Annual Fall Conference           Chicago Marriott Downtown, Chicago, Illinois   Date:   Wednesday, October 23, 2002 at 1:20 p.m. ET   About ProfitLogic 

ProfitLogic is the creator of the first and most widely implemented Retail Merchandise Optimization solutions (RMO) that provide merchants with visibility into customer demand information to drive more profitable buying, allocation and pricing decisions. Retailers have achieved a quick return on investment and significant benefits with ProfitLogic's solutions, including increased gross margin, accelerated inventory productivity, and improvement in overall financial performance. The company's Merchandising4Profit(TM) Suite automates analysis, generates a common, store-level forecast, and provides merchants with the insight they need to make the more profitable buying, allocating and pricing decisions. ProfitLogic's customers include JCPenney, Casual Male, Meijer Stores, and Northern Group Retail. For more information about Cambridge, Mass.-based ProfitLogic, call 617-218-1900 or visit http://www.profitlogic.com/.

About The Professional Pricing Society (PPS)

The Pricing Society is the only association of pricing executives and professionals in the world. It provides both strategic and information resources to members through pricing conferences and workshops, monthly and quarterly publications, consulting services, pricing workbooks, and its Internet site. The PPS will hold its next conference on October 22-23 at the Chicago Downtown Marriott. A pricing Training workshop day precedes the conference on Monday October 21st. For more information about the conference, please visit: http://www.pricingsociety.com/conferences.htm

If you are interested in arranging an interview with Scott Friend, please contact:

    Jakki Glivicky    ProfitLogic    617-374-5959    jglivicky@profitlogic.com 

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CONTACT: Jakki Glivicky of ProfitLogic, +1-617-374-5959, jglivicky@profitlogic.com

Web site: http://www.profitlogic.com/